Have you tried to make your own website?
Was it harder than you expected?
You see the adverts everywhere. Make your own website, it’s quick, it’s easy, it’s cheap. While these statements can be true, in my experience most people really struggle with it. Signing up is easy, plugging in a few details is easy, but then you get stuck. It doesn’t look how you wanted it to look. The photos are blurry and don’t fit properly. You’re not sure what to put where.
You get a sinking feeling that perhaps the do-it-yourself option isn’t as simple as those cheeky marketeers made out. The simple instructions certainly haven’t taught you how to be a web designer or how to create a solid online marketing plan that will help your website gain traffic, collect leads and get noticed. And what’s SEO again?
All of a sudden it becomes a massive headache. You end up spending hours trawling the internet for answers to problems that should be simple and meanwhile you’re still paying the monthly fee you have locked into.
Of course the DIY option is not all bad – it’s just not the answer for everyone and you need to decide if you have the time and inclination to put the work in to get a result you are happy with.
DIY Websites like Wix, Weebly & Squarespace are great for:
- Very simple websites – where you are not trying to say too much or get too complex with functionality.
- Galleries or portfolios
- Simple blogs
DIY websites are not suited to:
- Small businesses who require a bit more functionality. (Unless you are technically skilled and confident that you can figure out how to set things up yourself)
- People wanting full control of their website
- Business’s who want flexibility to make changes in the future
But a DIY website will save me a lot of money won’t it?
Not necessarily. In the long run a lot of the DIY services charge you a monthly fee that is more than the cost of regular website hosting. You save on the cost of hiring a designer initially, but your ongoing costs might be more. Also when you add up all the hours you have spent trying to build your own website against time you could be spending on your actual business – how much do you really save?
What are the other options for building a website?
There are only 2 real options – Make the website yourself or pay someone to make it for you. If you pay someone to build it for you, you are ensuring you get a quality, professional website that meets all your requirements and gets you online fast.
By hiring a professional you also get additional guidance on planning your website, online marketing techniques to capture leads and training to be able to update your website yourself.
Next Steps: Get planning
Whether you decide to create a do-it-yourself website or you hire someone to do it for you, it’s really important to have a good plan of what you want your website to achieve.
I’ve created a FREE 10 page guide to Website Planning Made Simple, which you can download by subscribing to my email list below.
This guide will give you a good overview of the most important things you need to think about when planning a website such as:
- Deciding on your ideal customers
- Setting goals for your website
- Planning the navigation & structure
- Writing content
- Sourcing high quality images
- Online Marketing Techniques
- Ongoing Content Planning
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